Choose a good webinar platform with all the features you need. Many of these tips are good for the live webinar experience, as well, so go ahead and read it even if you don't plan to record and post the video after the event. The following are technical tips and best practices for how to record a webinar. You don't want poor sound quality or a fumbling introduction to stop the viewer in his tracks. If you record a webinar, you want the quality to be good so that those who are watching after the fact are engaged and get value from the presentation. This presents a few technical challenges. In our step-by-step guide, we mentioned that you should record your webinars so you have the option to post them later, or repurpose however you like in the future.
It is a vehicle to educate, teach, and provide value to your audience, which in turn builds trust in your expertise and can motivate them to engage further with your company. Ī webinar allows you to give a presentation to tens, hundreds, even thousands of people at once at an extremely low cost. Additionally, one of the most powerful types of long-form content is the webinar. A content marketing strategy can include blogs, podcasts, ebooks, white papers, videos, and infographics. Ideally, it also encourages them to seek out more content and then eventually become a customer (or member, donor, client).
Each component offers something of value to your constituents and motivates them to remain attached to your brand.
But let's set the scene for those who want a basic introduction.Ī great content marketing strategy consists of multiple channels of content that fit together in a logical progression. If you're reading this article, chances are you already know what a webinar is and why it's a valuable part of your content strategy.
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